fbpx
BusinessSoftware and Apps

WhatsApp Pay will officially launch by the end of the year in India

WhatsApp’s payment program has been stuck in the testing phase in India for quite a while now. But, the wait might finally be over.

WhatsApp Global Head Will Cathcart on Wednesday said the company could roll out its payments service to users across India later this year. The messaging app, which has about 400 million users in India, has been testing its payments in the country since last year with about a million users.

Cathcart said the company’s vision is to make sending money as easy as sending a message on the platform.

“We believe that if we get this right, it will accelerate financial inclusion and bring value for people in India’s fast growing digital economy, We can’t wait to provide the service more of our users all across India later this year,” he said at an event here.

WhatsApp’s service, will compete against the likes of Paytm, PhonePe and Google Pay, and is yet to be rolled out nationally in India. The ambitious payment services’ blueprint in India has been caught in a bind over concerns around authentication and its data storage practices.

In the past, its home grown rivals have alleged that WhatsApp’s payment platform has security risks for consumers and is not in compliance with the guidelines. In October last year, WhatsApp had said it has developed a system to store payments-related data in India as part of compliance with the Reserve Bank of India’s policy on storing such data locally.

In May this year, the messaging app had told the Supreme Court that its trial run is likely to be completed by July, and that it will not launch payments services without fully complying with the central bank norms. Yet the government and the central bank had recently cast apprehensions regarding the possibilty of WhatsApp sharing the payment data with parent company, Facebook; which would violate existing regulations.

Tags

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close